My Specialties

Design

With a Bachelor degree (Honours) in Design (Multimedia) at Swinburne, I have led and mentored design teams for almost two decades that have consistently produced high quality creative throughout all marketing channels.

I am proficient in design tools such as Figma, and the Adobe Creative Suite.

UX/UI

I possess a versatile skill set in user research, wireframing, prototyping, and visual design. With a deep understanding of user-centred design principles, I create intuitive and engaging user interfaces.

I am proficient in design tools like Figma, and the Adobe Creative Suite. I excel in crafting seamless user experiences that balance aesthetics and functionality, resulting in impactful and user-friendly digital products.

Innovation

I possess a dynamic skill set in ideation, problem-solving, and disruptive thinking. I excel in identifying emerging trends, technologies, and consumer insights to drive innovative and groundbreaking advertising strategies.

I have also delivered a number of innovative solutions which drove measurable efficiency within the business. I continuously deliver talks on cutting edge technologies to our clients and the wider business.

Strategy & Data Analytics

As the head of the Digital Analytics and Insights team, I possess excellent problem-solving and critical-thinking abilities, enabling me to uncover patterns, trends, and correlations in complex datasets.

With effective communication skills, I can translate technical findings into actionable recommendations, driving data-driven decision-making across the organisation.

Management

With strong communication and organisational skills, I foster a positive and collaborative work environment. I effectively manage projects, ensuring they are delivered on time and within budget, while maintaining a high level of quality and creativity.

I prioritise professional growth and mentorship, empowering team members to reach their full potential. With a flexible and adaptive mindset, I embrace change and encourage innovation, resulting in exceptional creative solutions that exceed expectations.

Creative

I excel in conceptualising and developing innovative visual strategies that align with the client's goals and target audience. I possess a keen eye for detail and a strong sense of composition, enabling me to create visually compelling designs that effectively communicate the desired message.